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5 Features for your website that will help your business grow in 2022

Jackie Calxite • Jul 29, 2022

5 Features for your website that will help your business in 2022

Currently offering Web design services in South Jersey and also Columbus SEO

We are offering discounts to these locations

5 Features for your website that will help your business in 2022!

1. Future-proof your website. Updating a website can be time consuming and costly. Ensuring hackers are kept at bay and the technology stays up to date is key. Therefore, businesses will need to have a pro-active web designer or system that either automatically updates or uses AI technology to ensure the key messages are being delivered.

You need a software or package that does this automatically in the backend

Something with an ezzy pezzy editor to add pics and add content.

Our platform offers all these

2. Brick and mortar ONLY businesses a thing of the past. Every shop will need way of selling online using e-commerce technology. This may include delivery services too, but at the very least a click and collect function. This includes food, retail and even service-based industries that will now deliver their products using website technology, like Zoom or Google Meet. We can add all these widgets to your site. Your site should be informational but also a tool to do all things business quicker and faster.

3. Quick and easy to update. As so much more commerce will now be done online, reacting to the market quickly will be essential. Gone are the days that “Billy back bedroom” part-time web designer updates your website when he get’s around to it. Having a simple interface to do it yourself or reactive low-cost agency team to do it for you will be the norm.

4. Artificial Intelligence. It may sound Sci-fi but cutting-edge web designers have been using this tech for years to help deliver the right messages to the right customers, intelligently. Making this affordable and effective will ensure businesses gain more customers and browsers will receive messages that are of interest to them, a win, win!

5. Social media integrates with websites. Since the lockdown some figures are telling us that social media usage is up over 25%. Gaining this engaged audience and pointing them to your website is the perfect way of reaching the right prospects and then converting them into customers on the website. Also, showing a feed of relevant social posts on a website will now be the norm in any modern business.

After the lock down many people who where not familiar with social media are now more accepting of it. Many maybe even developed friendships that turned into real life relations. Things have definitely changed and it’s easy to add these features to your websites

Websites are now recognized, even by the most traditional of businesses, as an essential part of running a company. There has never been more demand for quality, affordable websites and here at CTA digital marketing Websites, we’ve never been busier and that doesn't look like it will change anytime soon. We offer the easiest web design software that even your Mom can navigate. For any website design it’s a must to also offer website design and also SEO services. If you can’t rank you don’t bank as a business. This two should be done together.

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Why Your Website Needs a Lead Magnet

By Jackie Calxite • 16 Oct, 2021

I’ll bet you’ve done more than a dozen times? You know, been on a website and filled out a form in exchange for that “important” PDF that will solve all of your problems quickly. These “lead magnets” are designed to build trust and are so much more effective than the conventional “join our mailing list” style messages. If the business is doing a good job, you’ll then be given the opportunity to purchase from them with their follow up email campaign. We call this next step the "trip wire offer". All of these tools are part of what we call the “Customer Value Journey” (CVJ), the process we use in marketing to map out the journey a prospect goes on when they become aware of a business for the first time. This journey always goes through the same stages and, when understood, can be the foundation of all of your marketing activity. It's fascinating to learn that the CVJ mirrors closely the journey we go on with any human relationship, from awareness to advocate or first eye contact to marriage. The CVJ starts with the awareness stage, and often, this means the prospect sees some form of advertising, Google search or social post that sparks their interest. This then leads to the engagement stage where the prospect begins to assess whether they want find out more and start a conversation or undertake further information gathering on the business. Then we get to the lead magnet. If the prospect is engaged with the website, they are likely to want to have a problem solved that is relevant to them, right there and then. It’s likely the main reason the prospect landed on the website in the first place. Therefore, a great lead magnet would offer to solve that problem quickly and easily, in exchange for an email address (and sometimes a few more details such as name and telephone number). Effective lead magnets are marketing gold and the internet is full of examples that prove that when we get this right, the results can be amazing. There are few things to consider before embarking on creating lead magnet, most important of which is knowing exactly who the customer is . We do this by creating a customer avatar. This process helps us understand our ideal customer intimately and allows us to put ourselves in their shoes in order to determine the problem that they need to solve with the core offer we are selling. To help you produce a lead magnet yourself, we’ve put together a quick guide that talks you through the process step by step. This means you can produce a lead magnet from start to finish in less than an hour! It is accompanied by a “Lead Magnet Ideas Cheat Sheet” to help you build effective lead magnets to help you get loads ore leads. The cheat sheet can be downloaded here , if you need further help get in touch with us today.