CTA Digital Marketing

ARTIFICIAL INTELLIGENCE

WHAT IS DYNAMIC WEBSITE PERSONALISATION?

Though it sounds a little complex, the concept behind DWP is fairly straight forward: it’s all about creating a website experience that directly relates to a visitor’s unique situation. As the number of connected devices grows, the length of a customers attention span shortens. In today’s age of the consumer, your customers expect the information they require within just a few clicks and are not willing to go searching after it. Dynamic website personalisation addresses this by putting the most relevant content front and centre for visitors. Businesses that leverage personalised content on their website average a 19% increase in sales!

Dynamic website personalisation triggers are smart, personalised recipes that automatically change your website at predetermined and unique situations (such as time, location, number of visits, etc.) to create a richer, more engaged and relevant visitor experience that drives greater conversion.

WHAT IS ARTIFICIAL INTELLIGENCE?

Though it sounds a little complex, the concept behind Artificial Intelligence is fairly straight forward: it’s all about creating a website experience that directly relates to a visitor’s unique situation. As the number of connected devices grows, the length of a customers attention span shortens. In today’s age of the consumer, your customers expect the information they require within just a few clicks and are not willing to go searching after it. Artificial Intelligence addresses this by putting the most relevant content front and centre for visitors. Businesses that leverage personalised content on their website average a 19% increase in sales! What could an extra 19% do for your bottom line profit?

Artificial Intelligence triggers are smart, personalised recipes that automatically change your website at predetermined and unique situations (such as time, location, number of visits, etc.) to create a richer, more engaged and relevant visitor experience that drives greater conversion.

CHANGE

Contact Form/Click to Call

Online Scheduler

Maps

Notification Bar

Special Effect

Custom HTML

TRIGGERS

Time

Device

Location

Campaign URL

Number of Previous Visits

Custom Trigger

DYNAMIC WEBSITE PERSONALISATION

Site visitors receive a personal experience based on their unique situation

TIME & DATE

Create a trigger once and use it whenever! Set up your triggers to recur at any time, and on any date you want!

NUMBER OF VISITS

A first-time visitor is most likely looking for something different than a returning customer. Easily determine what visitors see based on how often they have previously engaged with your site.

LOCATION

Use geo-targeting to ensure your site visitors are seeing content that is relevant to their physical location.

NOTIFICATION BARS

Run a message across the top of your website to highlight a promotion, or deliver a special message to your visitors.

DEVICE TYPE

Craft specialised calls-to-actions, messages and layouts that best match the device your visitor is using.

CAMPAIGN MARKETING

Running an ad campaign? Create a unique link with the Campaign URL trigger. Once clicked, this link will take your visitor to your site, but show them an experience that directly relates to your ad.

SEASONAL PERSONALISATION

Personalise your website at different seasons and events such as Christmas, Halloween, Valentines, Easter and so much more!