Advertising agencies use SEM or PPC to grow their customer's business online. What It Is & How to Do It correctly!
Advertising agencies use what is better known as pay per click
Pay per Click / Search engine marketing or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to use advertise agencies to market online, and search engine marketing is the most effective way to promote your products and grow your business.
Advertising agencies use Search Engine Marketing – An Overview
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERP's). Advertising agencies bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertising agencies the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews. It all depends what the advertising agencies deem the best to use for the job at hand.
Search engine marketing’s greatest strength is that it offers advertising agencies the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Advertising agencies what to use SEM vs. SEO
What's the difference?
Generally, "search engine marketing" refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search engine optimisation, or SEO, is different because businesses don't pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM should be fundamental parts of any advertising agencies online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
Keywords: The Foundation for Advertising agencies
Keywords are the foundation of search engine marketing and used by advertising agencies. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising agencies strategy.
Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. There is many ways to accomplish this, important to consider the commercial intent of each keyword.
Negative Keywords
In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions and will cost per click with no result. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product.
This concept is known as search intent, or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent, or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:
- Buy
- Discount(s)
- Deal(s)
- Coupon(s)
- Free shipping
Keywords and Account Structure used by advertising agencies.
Another crucial aspect of keywords that is essential for the success of a search engine marketing campaign is account structure.
Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword research can help you think about how to best structure your account.
AdWords Ads accounts should be structured as per the picture for optimal results:
Our Monthly PPC Management Process:
Step 1
We work with you to define objectives and key results so we know everyone is working toward the same goals.
Step 3
We monitor progress against the objectives and planned activity so we can report back to you or change direction if needed.
The Importance of Quality Score in SEM
Given that Google AdWords’ Quality Score comprises half of the ad rank formula, it is one of the most crucial metrics search engine marketers can focus on.
High Quality Scores can help you achieve better ad position at lower costs, because Google favours ads that are highly relevant to user queries.
SEM Packages used by our advertising agencies
We want to ensure you get results and offer a 'do it for you' service.
SEM setup only
$300 once off
This will include the following:
✔︎ Set up your AdWords Account
✔︎ Set up Google Tag Manager
✔︎ Set up Google Analytics
✔︎ Set up your target audience
✔︎ Plan your ad words strategy
✔︎ Create and build out an effective campaign
✔︎ Set up tracking & re-targeting of your custom audience
✔︎ Design & create your custom ads
✔︎ Launch an affordable live re-marketing campaign
SEM Setup and monthly management.
$400 per month
This will include the following:
✔︎ Set up your AdWords Account
✔︎ Set up Google Tag Manager
✔︎ Set up Google Analytics
✔︎ Set up your target audience
✔︎ Plan your ad words strategy
✔︎ Create and build out an effective campaign
✔︎ Set up tracking & re-targeting of your custom audience
✔︎ Design & create your custom ads
✔︎ Launch an affordable live re-marketing campaign
✔︎ Weekly management to optimise the campaigns
✔︎ Monthly reporting to Customer
SEM and GMB Setup and monthly management.
$600 per month
This will include the following:
✔︎ Set up your AdWords Account
✔︎ Set up your GMB "Google my business"
✔︎ Set up Google Tag Manager
✔︎ Set up Google Analytics
✔︎ Set up your target audience
✔︎ Plan your ad words strategy
✔︎ Create and build out an effective campaign
✔︎ Set up tracking & re-targeting of your custom audience
✔︎ Design & create your custom ads
✔︎ Launch an affordable live re-marketing campaign
✔︎ Weekly management to optimise the campaigns
✔︎ Weekly management of GMB AND optimisation
✔︎ Monthly reporting to Customer
